BrewDog ‘Never Mind The Anabolics’ IPA

29 Jul

never mind the anabolics ipa brewdog

With the Olympic games grabbing attention around the world, it’s the perfect time to take advantage of our shared interest in sports by marketing products related to the iconic event.  Craft beer would be no exception, but the Olympic committee has recently cracked down against the use of its logo by non-approved companies leaving all Olympic beer advertising to the mega-breweries.  Fortunately, several companies are opposing the sanction with a sort of anti-Olympic marketing campaign.  A perfect example is expressed by Scotland-based brewery BrewDog, which has created a craft brew that Olympic athletes are not allowed to drink.  Never Mind the Anabolics IPA is a craft brew that is full of supplements that would disqualify someone from participating in the Olympics: creatine, guarana, lycii berries, kola nut, Gingko, matcha tea and maca powder can be found in the ale and supposedly the first batch was even brewed with steroids but is not available for sale.  The off the wall brew fits with the unusual nature of the company which is self-described as “a post-Punk apocalyptic mother fu*ker of a craft brewery”.  For more information, follow the link to their website.

http://www.brewdog.com/

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