Coors Attempts to Make Real Beer

30 Dec

batch 19 coors

With the craft beer industry steadily making a name for itself in the US, it’s clear that the days of light, flavorless American Lagers are being replaced by an era that provides an array of options that might complement a meal or provide a topic of olfactory conversation.  The execs at the big 3 (Bud, Miller, Coors) aren’t ignorant of this fact however and are scrambling to find ways to stay viable in a world where Bud Light is no longer the go-to beer for the latest generation of beer drinkers.  Batch 19 is Coors’ attempt to provide a “craft” beer to compete with the likes of Stone or Dogfish Head.  Received with mediocre reviews, the new lager does boast a malty presence with a slightly hoppy finish but it seems to fall short in terms of the overall experience.  Available in select cities, though we recommend sticking with a true craft brew.

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