Unite craft beer drinkers! For Thursday August 2 is the second annual IPA Day. Not that any of us need an excuse to drink an India Pale Ale, but this young national holiday is gaining popularity and is a great time to look for special events at your local brewery or bottle shop. To see what’s going on near you, head over to the Craft Beer Calendar. You can also add an event that you’re hosting to their site for extra exposure. Here’s the official word from the IPADay website:
IPA Day is not the brainchild of a corporate marketing machine, nor is it meant to serve any particular beer brand. IPA Day is [an] opportunity for all breweries, bloggers, businesses and consumers to connect and share their love of craft beer. It is an opportunity for the entire craft beer culture to combine forces and advocate craft beer through increased education and global awareness.
Getting involved is easy; the only requirements are an appreciation for great beer and the will to spread the word. Anyone can participate by enjoying IPA with friends, making some noise online with the #IPADay hashtag, and showing the world that craft beer is more than a trend.