Jim Koch on Competition in the Craft Beer Industry

30 Nov

Boston Beer's Jim Koch

Jim Koch of Boston Beer believes the craft beer industry will fail or succeed together

“As a craft brewer in America, after 27 years we’ve finally gotten to 1 percent market share, so my competition is not craft brewers because we’re all going to succeed or fail together. My real competition is ignorance and apathy. I’m about creating an appreciation of good beer, educating people about it and teaching them to treat it with respect. If I can do those things, I can succeed.” -Jim Koch

Read more here –> http://www.entrepreneur.com/article/220792

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