Tag Archives: Coors

Anheuser Busch and Miller Coors’ Sales Decline Again

10 Jan

Anheuser Busch sales decline

Both Anheuser Busch and Miller Coors saw overall shipments fall in 2011 by 2.9 percent and 3 percent respectively by estimates of Beer Marketers Insights.  Sales for Budweiser, the number one selling beer in America, declined by 4.6% continuing it’s slump of a 30% decline since 2005.  Overall beer production in the United States is up however thanks to the craft beer industry which saw a 15% increase in sales in the first half of 2011 and is expected to continue this growth into the future.  Anheuser Busch is shifting its focus overseas to help bolster their lackluster performance in the United States.

Coors Attempts to Make Real Beer

30 Dec

batch 19 coors

With the craft beer industry steadily making a name for itself in the US, it’s clear that the days of light, flavorless American Lagers are being replaced by an era that provides an array of options that might complement a meal or provide a topic of olfactory conversation.  The execs at the big 3 (Bud, Miller, Coors) aren’t ignorant of this fact however and are scrambling to find ways to stay viable in a world where Bud Light is no longer the go-to beer for the latest generation of beer drinkers.  Batch 19 is Coors’ attempt to provide a “craft” beer to compete with the likes of Stone or Dogfish Head.  Received with mediocre reviews, the new lager does boast a malty presence with a slightly hoppy finish but it seems to fall short in terms of the overall experience.  Available in select cities, though we recommend sticking with a true craft brew.

Bud Enters the Home Draft Market

13 Dec

Anheuser-Busch is entering the home draft market.    Seeming to follow suit from Heineken, with their Draughtkeg and Krups Beertender and from Coors and Miller’s pig keg offerings, the Draftmark is making it’s debut in select St. Louis stores this week with Budweiser, Shock Top Belgian White, and Bass Pale Ale on offer.  It will be interesting to see how successful the BIG brewery will be with their home draft system.  The Draftmark fits on a shelf inside your refrigerator, has a rechargeable battery and a “permanent pouring system”. Draftmark owners will be able to buy refills for their system and Bud is claiming freshness for 30 days.

If Bud expands their refill offerings to some of their more exciting brews, like Bodingtons Pub Ale or Stella Artois, they may have a real winner. We here at Brewing and Beer aren’t always kind to the big 3, but we’re always interested in new ways to enjoy beer.  We have only two questions so far: When is the Draftmark going national, and why in the world of beer does it require a battery?

Learn More: www.anheuser-busch.com/s/index.php/anheuser-busch-brings-premium-draft-beer-experience-home-with-draftmark/