The only beer in the world marketed specifically toward women, even going so far as to say it’s a “women only” brew and proving it with the bright pink packaging and feminine font, Chick Beer is a light American Lager “created by a woman, exclusively for women” who are “fun loving, smart and independent.” Founder Shazz Lewis was quoted saying:
“Why wasn’t there a beer that shouted out to me? I’m a woman who enjoys drinking beer. I’m a wife, daughter, sister and mother of five daughters. Why wasn’t there a beer that celebrates, or even acknowledges my, well, ‘chickness’?”
The marketing scheme has fallen under harsh criticism since the company was founded but that hasn’t stopped Chick Beer from expanding from Maryland to Idaho and Indiana. The website claims 25% of beer drinkers in America are women and they are the only company trying to target that segment, though it seems more likely that they are alienating the other 75% with their strategy. However, a light American Lager with only 3.5 carbs and 97 calories will probably entice a fairly large number of female beer drinkers.